LINK BUSINESS MARKETING

Case Studies

Primary reason for retaining LBM:

This Investment consortium works closely with the University to offer financial investment to degree graduates who have developed or identified a new business product or service which has the potential to be commercialised. The University had a shareholding in a new law enforcement-security software product which had the potential to be rolled out to a global customer and consumer base. The University required a business growth expert who had global security, law enforcement and military expertise and an extensive network of sector specific connections. Their retainer brief also called for this specialist to be highly experienced in business social media networking with a heavy emphasis on leveraging LinkedIn for global sales and for identifying potential distributors and strategic business alliances. The LBM CEO had to travel into Amsterdam, Montreal, New York, Dallas and Atlanta to conduct due diligence, competitor analysis and to identify new commercial customers before returning to the UK to brief the business growth team. The Investment consortium and the University wanted a 3 to 5-year exit strategy building into the business growth strategy.

Linkedin Activity Prior to Retaining LBM:

The Investment consortium and the University had a niche product/service which they were really struggling to commercialise, despite it having huge global sales potential. They had no understanding of the scope for bolting on the required training and for licencing the product on an annual paid basis. The Link Business Marketing CEO developed an initial Linkedin consultancy feasibility study followed by a proof of concept business growth consultancy service.

End Result:

We identified a massive prospective consumer base in multiple countries who had to buy this product/service and had to renew their ownership of the product/service on a paid annual basis. The Investment consortium and the University were extremely happy with the business growth plan and sales strategies we delivered to them. They were so happy, they asked our CEO to provide a similar service for other business ventures they were considering investing in.

Primary reason for retaining LBM:

To develop a huge E-commerce sales web site selling tens of thousands of plumbing and heating related products and services to home owners and trade buyers. To generate huge cash flow from daily sales and to position the business for external investment with a very clear focus on a time limited ‘exit strategy.’

Linkedin Activity Prior to Retaining LBM:

This was a new start-up venture which commenced with the Link Business Marketing CEO developing an initial Linkedin consultancy feasibility study followed by a proof of concept business growth consultancy service. None of the business partners had any prior knowledge or experience in online sales, E-commerce marketing or LinkedIn business social media.

End Result:

We helped position this business to not only take on other long term established PLC competitors, but to surpass their online trading activities. The company achieved exponential sales and highly profitable business growth from the first day of trading. It quickly became a super successful and highly profitable business by the

End of its first year of trading. After trading successfully for several years the business received two different external investments and was successfully sold via the pre-planned ‘exit strategy’ developed by the LBM CEO to a major PLC competitor.

This client is a dynamic and progressive law firm with a large team of solicitors, lawyers and legal support staff. They retained Link Business Marketing because they wanted our independent LinkedIn consultancy business growth service to aid them in leveraging LinkedIn to facilitate their business growth via new client acquisition strategy.

Primary reason for retaining LBM:

This multiple service provision, award winning legal client was on a fast growth trajectory. They already utilised several different outsourced PR, branding, offline marketing, website and communications consultancy agencies. However, they were very specific about retaining our expertise to leverage LinkedIn business social media to increase their visibility, raise their brand awareness, proactively communicate with their client-customer data base. They were also interested in professionalising their online presence and wanted us to ensure their staff members social media profiles met all of the legal service regulatory compliance issues. They had a specific requirement for us to connect them with precise business decision making connections who had the need for the legal services provided by this client. So targeted lead generation was included in our business growth strategy for them. The client had a large number of staff LinkedIn profiles they needed to create, as well as a requirement for their own legal services business social media pages. They did not have the time to manage all of their team’s profiles internally. LBM’s independent LinkedIn consultancy provided a fully managed business growth service for this client and support and advice for their other outsourced consultancy agencies.


Linkedin Activity Prior to Retaining LBM:

The majority of the client’s team were not on LinkedIn before retaining LBM, and they had no company page to promote their business or their dynamic brand. This obviously restricted the opportunity to leverage business growth from social media. Prior to any consultancy work commencing, the LBM CEO provided a full company continuous professional development business growth and LinkedIn awareness training programme for over 60 members of the legal firm at their prestigious city centre corporate headquarters.

End Result:

Link Business Marketing created and fully managed numerous LinkedIn profiles and the company business pages for this client. They still currently retain LBM’s LinkedIn consultancy services as of 2016 and we continue to utilise LinkedIn to facilitate their continued business growth.

This progressive accountancy business was looking for a carefully managed business growth plan, with a heavy focus on new client acquisition and increased visibility to promote their corporate brand awareness.

They approached Link Business Marketing looking for profitable business growth through the acquisition of new business clients. They also were looking to improve their presence and brand awareness on Linkedin. They were struggling to identify targeted business growth leads from specific industry specialists who could influence a buying decision for them. They were also struggling to increase their professional service awareness on Linkedin. Link Business Marketing identified that Linkedin was an ideal platform to help them grow their business. However, they had no real time or in-house Linkedin consultancy skills to improve their overall presence.

Primary reason for retaining LBM:

LBM were retained by this client due to our effective Linkedin consultancy and successful business growth strategies, specifically catered to our clients. This client retained Link Business Marketing for our outstanding Linkedin consultancy and business growth team to help them improve upon their business growth plan.

Linkedin Activity Prior to Retaining LBM:

This client’s business had grown organically via word of mouth referrals about their professional service delivery and excellent customer service skills. They deployed their senior accountants out to frequent weekly networking events like BNI etc, which failed to accelerate their business growth and never delivered a measurable return on their Investment sp

End Result:

With Link Business Marketing’s help, the client achieved the business promotion, new clients and business growth that they had aspired to. Link Business Marketing created 4 staff Linkedin profiles with in depth sections with fully utilised SEO. We found them targeted business leads by posting relevant business related updates and notifications to prospective new clients. We increased their overall brand awareness and presence on Linkedin. LBM also posted relevant newsletters and articles on Linkedin in order to improve their business growth and drive clients to their website.

Independent investment advisors company that specialises in providing support and investment advice. They wanted our independent LinkedIn consultancy’s services to aid them in leveraging LinkedIn for their business, in order to attract people needing their support.

Primary reason for retaining LBM:

They came to Link Business Marketing to help them achieve and maintain profitable business growth using LinkedIn, and to reach out to a wider audience. LBM’s LinkedIn consultancy helped them to both target very specific potential clients using LinkedIn and spread the word of their services to an audience of business professionals.

Linkedin Activity Prior to Retaining LBM:

This client had no LinkedIn profiles when they came to Link Business Marketing. Because of this, they had no opportunity to expand their market using LinkedIn. They also had no Linkedin company business page.

End Result:

With the help of LBM’s business growth team, the client achieved business promotion and new clients. LBM helped them to find specific people in their sector by providing them with warm leads to connect with on LinkedIn.

This client provided portable Buildings suitable for use as temporary; school, office & sport buildings. They came to Link Business Marketing because they wanted new streams of business growth and revenue, and turned to our independent LinkedIn consultancy to help them.

Primary reason for retaining LBM:

The client was looking to advertise their business online, and LBM provided them with the opportunity to leverage LinkedIn. Since they did not have the time or resources to spend working on their business social media profiles, Link Business Marketing was exactly what they needed to expand their business online.

Linkedin Activity Prior to Retaining LBM:

This client was not using LinkedIn before LBM’s LinkedIn consultancy services. Because of this, their website did not have very much traffic going to it, since they did not promote it on social media. They also did not have a company page.

End Result:

Along with creating and managing their LinkedIn profiles, LBM promoted the client’s business website using LinkedIn updates. Because of this, the client achieved a sustainable level of business growth.

This telecommunication sector business client, specialising in various telecommunication packages around the world approached Link Business Marketing looking for profitable business growth through the acquisition of leads. They also were looking to improve their presence and brand awareness on Linkedin. They were struggling to identify targeted business growth leads from specific industry specialists who could influence a buying decision for them. They were also struggling to increase their brand awareness on Linkedin.

Primary reason for retaining LBM:

LBM were retained by this client due to our effective Linkedin consultancy and successful business growth strategies, specifically catered to our clients. This client came to Link Business Marketing for our outstanding Linkedin consultancy and business growth team in order to improve upon their business promotion.

Linkedin Activity Prior to Retaining LBM:

When this client came to Link Business Marketing they had no Linkedin profiles. Their Linkedin connections were also too low in order to achieve the successful profitable business growth and brand awareness that they wanted for their business. They also had no Linkedin company business page.

End Result:

With Link Business Marketing’s help the client achieved the business promotion, new clients and business growth that they had aspired to. Link Business Marketing created 2 staff Linkedin profiles with in depth sections with fully utilised SEO. Finding suitable leads, posting relevant business related updates and overall increasing the clients brand awareness and presence on Linkedin are just some of the actions that were achieved for this client. LBM also created and managed a Linkedin business page for this client.

This franchising sector business client, specialising in franchising businesses around the world approached Link Business Marketing looking for profitable business growth through the acquisition of leads. They also were looking to improve their presence and brand awareness on Linkedin. They were struggling to identify targeted business growth leads from specific industry specialists who could influence a buying decision for them. They were also struggling to increase their brand awareness on Linkedin.

Primary reason for retaining LBM:

LBM were retained by this client due to our effective Linkedin consultancy and successful business growth strategies, specifically catered to our clients. This client came to Link Business Marketing for our outstanding Linkedin consultancy and business growth team in order to improve upon their business promotion.

Linkedin Activity Prior to Retaining LBM:

When this client came to Link Business Marketing their Linkedin profile contained only very basic information about employment. Their Linkedin connections were also too low in order to achieve the successful profitable business growth and brand awareness that they wanted. They also did not have a Linkedin company business page.

End Result:

With Link Business Marketing’s help the client achieved the business promotion, sales credibility and business growth that they had aspired to. Their 4 Linkedin profiles were updated with in depth sections with fully utilised SEO. Finding suitable leads, posting relevant business related updates and overall increasing the client's sales credibility and presence on Linkedin are just some of the actions that Link Business Marketing achieved for this client. We also created a Linkedin company business page for this client and posted relevant articles and business related media at their request.

This software sector business client, specialising in various financial software approached Link Business Marketing looking for profitable business growth through the acquisition of leads. They also were looking to improve their presence and brand awareness on Linkedin. They were struggling to identify targeted business growth leads from specific industry specialists who could influence a buying decision for them. They were also struggling to increase their brand awareness on Linkedin.

Primary reason for retaining LBM:

LBM were retained by this client due to our effective Linkedin consultancy and successful business growth strategies, specifically catered to our clients. This client came to Link Business Marketing for our outstanding Linkedin consultancy and business growth team in order to improve upon their business promotion.

Linkedin Activity Prior to Retaining LBM:

When this client came to Link Business Marketing they had no Linkedin profiles. Their Linkedin connections were also too low in order to achieve the successful profitable business growth and brand awareness that they wanted for their business.

End Result:

With Link Business Marketing’s help the client achieved the business promotion, new clients and business growth that they had aspired to. Link Business Marketing created 4 staff Linkedin profiles with in depth sections with fully utilised SEO. Finding suitable leads, posting relevant business related updates and overall increasing the clients brand awareness and presence on Linkedin are just some of the actions that were achieved for this client.

This food production sector business client, specialising in various bespoke pate’s and treats approached Link Business Marketing looking for profitable business growth through the acquisition of leads. They also were looking to improve their presence and brand awareness on Linkedin. They were struggling to identify targeted business growth leads from specific industry specialists who could influence a buying decision for them. They were also struggling to increase their brand awareness on Linkedin.

Primary reason for retaining LBM:

LBM were retained by this client due to our effective Linkedin consultancy and successful business growth strategies, specifically catered to our clients. This client came to Link Business Marketing for our outstanding Linkedin consultancy and business growth team in order to improve upon their business promotion.

Linkedin Activity Prior to Retaining LBM:

When this client came to Link Business Marketing they had no Linkedin profiles. Their Linkedin connections were also too low in order to achieve the successful profitable business growth and brand awareness that they wanted for their business. They also had no Linkedin company business page.

End Result:

With Link Business Marketing’s help the client achieved the business promotion, new clients and business growth that they had aspired to. Link Business Marketing created 4 staff Linkedin profiles with in depth sections with fully utilised SEO. Finding suitable leads, posting relevant business related updates and overall increasing the clients brand awareness and presence on Linkedin are just some of the actions that were achieved for this client. LBM also created a Linkedin company business page for this client and posted relevant articles and media on the client's request.

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